SMALL BUSINESS CO-OWNER DELLA VAISA OF LAS VEGAS AUTO SALES

Boost Marketing reached out to co-owner Della Vaisa of Las Vegas Auto Sales. Della is a local small business owner and Las Vegas, NM native who has been in the Auto industry for about 21 years. Boost marketing is putting an internet marketing strategy together for Las Vegas Auto Sales to increase awareness about their business. Boost marketing generally recommends to any business trying to increase awareness about themselves to start with Google my business. The reason we start with Google my business is because with the world at the touch our finger tips, we make sure you are easily found through Google. Google my business is also FREE. Google my business is a great way to inform people of your businesses location, contact info, and hours of operation. Having yourself on Google my business also gives your business credibility and allows for you to market to surrounding areas outside of the Las Vegas, NM community. So to answer your question Della Vaisa, Google my business can tremendously improve awareness for your business and prove to be very effective in informing current and future customers.    

7 ways to promote your small business through social media. 

1. Using at least three big local listing services...

2. Embrace social media...

3. Start a blog... 

Read other ways to promote your business below.

https://www.americanexpress.com/us/small-business/openforum/articles/7-ways-to-promote-your-business-online-for-free/

Get Ready for Small Business Saturday®

Fed Ex is a proud sponsor of SmallBizSat. How will you prepare for the event?

Best Advice to Small Business Owners from Goldman Sachs!

22 Marketing Tactics for Limited Budgets for Small Businesses

 Worried about how to market your small business while on a limited budget?

These tactics will give you great advice on how to find an affordable budget, while finding effective ways to market your small business.



http://www.wordstream.com/blog/ws/2014/10/01/marketing-ideas-for-small-businesses

Ecommerce VS Bricks and Mortar

Small businesses tend to generally stick with traditional advertising and using a bricks and Motor location. Although moving into ecommerce can be more difficult for certain stores depending on the services you offer it is considered a very smart move. I think that having a bricks and motor is very effective for all small businesses. But what I think is more effective is having both a brick & Mortar with ecommerce's implement into your strategy as well. Having ecommerce can not only help your small business but take it to whole other level. We live in new world that is fast paced and need to continue to keep up with the industry. So instead of using traditional advertising lets move into the future and develop small businesses to incorporate ecommerce more. Look in comparison how these two businesses are effected by both.  

Small Business Advice - Donald Trump Dispenses 24 Great Business Tips

Newly elected president Donald Trump gives advice to entrepreneurs

Small Business Moving Towards Mobile Websites

Lets face it people everything is going mobile and so should your small business website be if you have one. Being that we live in a world with our phones at our finger tips it is essential that we make ourselves available with a mobile website for any small business. We do this with the intention of making it easy for local and future consumers to find us. Having a mobile website is crucially to any small business and can make you stand out significantly in comparison to other competitors. The major question always asked is what are some tips to design a mobile website for small business. First make sure there are know big flash images on your mobile website because your consumer doesn't always have the best view on mobile and big images take up to much room. Next make sure you also have the businesses contact information and it is up to date. You also want to make sure you are very precise and to point about what services or products you offer. Remember do not over think it and go to much into detail cause you do not want people to be bothered by this. When thinking of moving into mobile for your small business keep it nice, neat, and simple. 

Building a Strong Brand

Building a strong brand requires you to understand that your customers have certain needs, wants, values and characteristics. While building and clearly defining your brand it allows your target audience know what they can expect when they work with you. It gives an overall view of your employees, your service, and your products.

Your brand is a promise, a statement on what your company’s culture is. It reflects your values and what you stand for.

Who do you want to serve?

Really think about what your small business wants to provide. Your customers may go for certain demographics or social groups which can cause some interest or need for your company. This can also allow your brand to target certain audiences that you want to serve. If you’re not sure who your audience is look at your current customers and get a parameter to define who your audience is. Remember 80% of your business comes from 20% of your clientele.

Be authentic about who you are.

Present yourself as you would like your brand to be presented. Be consistent so as not to confuse your market. Clearly define who you are trying to reach and provide services for. Define what sets you apart from your competition. Convey to your target audiences the constant and genuine brand that can build trust and connect with others potential customers.

Be aware of your strengths and weaknesses. Use these to build your company and give a genuine personality to your company. Think of what your company does better than anyone else and focus on that.

Keep your message and visual identity professional and consistent.

Build on your brand and make it unique, strong, and keep your message consistent on what you’re trying to convey to the customer. All your materials email, logos, communication, sales material, phrases, slogans, taglines. All should be consistent in appearance and in message so that your marketing collaborations will encourage people to do business with you.

This is the first thing a customer sees and an important part on catching their attention. It’s the first piece of dialogue you will have with your customer. Use social media to post products, services, videos that tie into your company’s website. Create a place that is easy and interactive for your customers. Let your product reviews talk about your products sold. Respond proactively and professionally to those reviews, especially negative ones. Allow your customers to feel like they matter by sharing useful information, upcoming events, target customer’s interest and share testimonials of satisfied customers. Don’t be afraid to utilize surveys to get customers input that can help improve your business.  Customer service is at the core of all business and put in that extra work to give customers the impression that you want to give them a terrific experience and establish a strong relationship with them.

It will take a lot of work and effort to get your brand going but once it has been established it will get easier and more instinctive. In the long run customers will associate your brand with a certain market, consistency, and build a loyal fan base.

http://www.staples.com/sbd/cre/tech-services/explore-tips-and-advice/tech-articles/building-your-brand-proving-and-differentiating-your-small-business.html

Hootsuite for Small Business- Manage multiply social media platforms

                    

The biggest complaint that I get from most small businesses owners about social media is that it is to time consuming. Another major complaint is I have too many social media platforms but not enough time to run them all. Well small business owners do I have great news for you by the name of Hootsuite. Hootsuite is a social media management platform that allows you to manage multiple social media platforms all at once and view the streams of each social media. It also enables you schedule posts in advance so that you don't have to do them everyday, or week. My recommendation for small businesses would be to pre-schedule all posts for that month at the being so you don't have worry about doing it through out the month because as many of you know this can be time consuming. Although you will be doing the scheduling of posts at the beginning of the month you should jump on about once a week and check what is getting the most attention such as videos, pictures, and consumer engagement utilize these features to implement better strategies to market your small business in the future. Hootsuite is FREE for up to 3 social medias, you can add more but there is fee to add or link more than 3 social medias. It has proven to be very effective for number of small businesses and helps save time, so make sure you jump on it and check it out.    

Google Analytics for small business websites.

Analytics software is essential for any online business: it helps you understand ways to reach your audience and drive traffic to your site.

All small business owners want to get Google Analytics certified, as an advantage to help you better understand your current and potential customers. It also helps you to understand how people are interacting with your company website, where they’re coming from and how often they visit, what parts of your site are capturing their attention and what parts aren’t sparking interest. Being that it is not only a powerful website analysis- it’s free.

Here are 7 Ways Google Analytics Will Improve Your Small business.

http://www.businessinsider.com/google-analytics-tips-website-2011-9

Google Launches Program to Help Small Businesses Become More Visible

     Google is launching a new program to help small businesses become more visible. Google announced a major initiative called "Let's put our cities on the map". This new small business initiative aims to help every city in America to get discovered. The site provide small businesses with step by step directions on creating a google my business listing as well as info on improving search results on google search, maps, and google plus. Googles head of marketing, Soo Young Kim, states "we wanted to make to process of getting online easier for small businesses, and help them find their customers in crucial moments."
     Google's localized "Let's put our cities on the map" sites also give small business owners access to a new tool showing how their companies appear on search and maps. The site also enables them to have their companies verified by Google searches, add photos, location and operation hours, and if necessary securing a website domain name from Google program StartLogic. Visitors to the sites will also be directed to local in person training workshops hosted by Google in partnership with small business growth local organizations.To find your local Let’s Put Our Cities on the Map website, go to https://www.gybo.com/get-started and enter your ZIP Code.

 https://www.entrepreneur.com/article/244322

4 ways to make your small business stand out

http://www.inc.com/tip-sheet/4-ways-to-really-stand-out-on-social-media.html

Boost your Brand Marketing on Facebook

Boost your Brand Marketing on Facebook

Great information to boost your brand marketing on Facebook. When to post content and how to approach utilizing Facebook to increase engagement with your audience. Of course what you post does depend on the audience you are trying to reach. 
By understanding your customers and what they are looking for it can direct your post and allow more engagement and sharing of your material. Add great pictures of your products, allow your content to show what great items your have. 
Try some great incentives that will also allow engagement and sharing to those customers that may not have come across your materials.
Get insight from customers is also a great tool that will allow you to focus, improve, and guide your marketing strategy.


7 Facebook Marketing Tips to Help Increase Engagement

5 Secrets to Increasing Adwords ROI

There are 5 commonly missed techniques and features to help increase ROI (return on investment). The most efficient way to increase ROI involves increasing average keyword quality score.

1. Target consumers by income level. Its important to make adjustments to target those that can afford your products and services. There are two ways to segment income levels ( manually and automatically) Manually going through neighborhoods and townships and making a list of all places likely to bring in profitable customers. Automatic by breaking out targeted audiences by income bracket via "location groups" settings.

2. Try dynamic keyword insertion in ad headlines. Dynamic keyword insertion (which automatically matches ad headlines with the user's search query). This works well by figuring out how to disguise DKI. Use DKI on ad groups that convert well. Once the best DKI headline and supporting description is discovered, replicate this strategy in each of the ad groups landing pages to maximize conversion rates.

3. Employ a reminiscent remarketing display ad strategy. Ensure a commitment is made with proper follow ups. Have ads say to people ," you need to buy this now", as opposed to " you can buy this if you need it." Check CRM sales reports and/or Google ad words and analytics to find the length of cookie windows for resetting remarketing campaigns. Create ads in all sizes Google allows, then try animated varieties.

4. Turn off automatic audience targeting expansion. Google gives you the choice to automatically expand it's reach past the finite list given to them. You will likely double or triple your advertising costs without increasing revenue from your marketing campaigns.

5. Turn off ad sense for mobile apps. This is because in mobile ad clicks people accidentally click the ads or not in the right mind frame to take your commercial offers seriously. These techniques can results in double digit changes in your campaign's ROI numbers.

http://www.entrepreneur.com/article/252614

Advertising your Business

Advertising your Business

A short video on advertising your business you need to focus and a variety of techniques and strategies to achieve results on Google.

https://www.youtube.com/watch?v=A4a8oj-S6Wg

6 Small Businesss Social Media Ideas to Market your Business

Here are 6 small business social media ideas to market your business.


1. Employ nifty and affordable tools to do the heavy lifting 
2. Share only what you know resonates with readers.
3. Organize your efforts, this actually saves more time than it consumes.
4. Include content from devices sources and in varying formats.
5. Make the best of your existing content.
6. Add your own voice to the shares, it portrays authenticity.

https://smallbiztrends.com/2016/05/small-business-social-media-ideas.html#comments

Check us out on Facebook, Twitter, and Youtube

Boost Marketing is now on Facebook @BoostMarketing2016 
They also have a twitter @boostmarketing6
And have their own YouTube channel@ https:www.youtube.com/channel/UCFqlkWbABQG_1EeJqXAYWLg
We are here to offer free advice and services to help small businesses in Las Vegas NM increase brand awareness through internet marketing strategies. So make you go like us Facebook, follow us on twitter and check out the youtube channel. We will offer free advice on how to effectively market your business in Las Vegas NM. If you have any question about how marketing online can be effective for your small business in Las Vegas NM feel free to contact us through any of our social media platforms. And we will be more than happy to help.

Google Adwards

 What is google ADWORDS?

So when reaching out to many small business owners I have found that many people are not using ADWORDS. Mostly because people in smaller communities have not heard of it. ADWORDS is such a great tool to get people visiting your website when searching specific results. ADWORDS can help put you in a prime spot at the top of a results page on google. I know many people might not think this is important but the truth is people that are looking for search results through google do not even look pasted the top five results. So it is important to get a prime spot. Another awesome feature you get to use with ADWORDS is spending only as much as you want!!! ADWORD can help grow your business so much.  Here is a video to take a look at what ADWORDS is!!! And note ADWORDS can also find what is working with your advertising strategy and what is not so that you may improve your weaknesses. So remember ADWORDS is a must when growing your business!!! Hope you enjoy!!

What can ADWORDS do for your business?

How the bidding process of ADWORDS works!

Google my Business for your Small Business

My question for all small business owners is are you on google yet! If your not you are not alone. But it is very important that you verify your business and get on google. To my surprise I have run into this quite a bit in Las Vegas NM many small businesses are not found on google. I know in todays world with everything made so available to us at the palm of our hands through smartphones we need to be able to be found on google. Everybody on the daily uses google to search something and why not allow that something to be your business. Many businesses skip over using google my business because they have a business that tends to have regulars is what I'm told. But if your interested in growing your business you have to use google my business to help the new consumers find you. The awesome thing about google my business is that it is free to use. Google doesn’t accept any type of payment to have your business included in natural search results or for particular listings.  However, you should keep in mind that Google does offer a locally targeted AdWords program for paid advertising.  But here is an awesome video to get your business on google with google my business.

P.S Adwords  article coming soon

4 Key Things Entrepreneurs Should Know Before Planning a SEO Budget

You need to understand SEO's ( search engine optimization)  key elements before entering into an SEO campaign. There is a very diverse set of options for marketing brands, most startup companies have neither the time nor the energy to invest in these marketing efforts. SEO tends to be the most expensive, so it's key to have an easy budget to stick to. There are 4 tips you should know before planning an SEO budget.

1. It is a long-term strategy

SEO is a long-term assignment, that often sees results from the third month onwards. Also at least four to six months to see realistic results. You won't see real effects of the investment until the second year.

2. SEO isn't cheap

Be prepared to shed off a significant amount of money every month for SEO activities. Since Google is a complicated algorithm, you will need to hire a good SEO and digital marketing company. You'll pay somewhere between $2500 to $5000 per month.

3. Don't forget SEO swat analysis

SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. Use this to analyze different aspects of your company and adjust budget for these areas.

4. Your metrics to measure ROI

There are better metrics to focus on instead of trusting ranking reports. Traffic, repeat customers, leads, conversion rates and sales are better to analyze. SEO is about understanding all the key elements and planning and budgeting your campaign in a measured way and make sure you spend money wisely.

http://www.entrepreneur.com/article/252857

Webinar: 5 Steps to Building a Strong Business Credit

This webinar goes further in depth into the importance of building a strong business credit which would be very helpful. Its worth taking time to listen to and taking some notes about business credit and establishing a strong business credit.

https://www.youtube.com/watch?v=Nzu1rhbVgQE

5 Steps to Build a Strong Business Credit Profile

1. Determine whether you do or do not have a business credit file. As soon as you start a business you should apply for a D-U-N-S number which is a unique identification number for you businesses that will help in starting the process of creating a business credit file.

2. Establish a business credit history.  Small businesses use their personal credit and finances to get their business going. Establish credit history by putting expenses under the business name. Phone lines, bank account and any other bills established by the business.

3. Pay bills on time and understand that other factors will influence your credit rating. To improve your credit score and build a strong positive business credit all bills must be paid on time. Don’t over extend your business; your payment behavior is an important factor on credit. Keep in mind that there are other factors that credit history, credit rating, industry, revenue, and number of employees is also some factors that influence credit rating.

4. Monitor your business credit file and keep it up to date. Monitoring your business credit file will allow you to be aware of any changes in your rating before it affects your relationships with customers, suppliers, and financial institutions. Keep it current and accurate to reflect all changes in location, employees, revenue, or any changes to the company.

5. Managing your small business credit will secure that you can get financing when it is needed, you can get your supplies at affordable terms, protect yourself from identity theft. 15-30% of commercial credit loss is from fraudulent activity and it is important that your credit reflects accurate information.

By understanding and managing your business credit you can save yourself some money when working with customers for products needed to keep your company working. It can also give you that freedom to go to the bank and acquire fund if needed. These are great tips provided by SBA.

https://www.sba.gov/managing-business/running-business/managing-business-finances-accounting/managing-your-business-credit

Ways To Increase Customers For Your Small Business

 In order to increase customers, you need to actively do something. Promoting your business, providing quality customer service to get recommendations, or being creative to stand out among competitors are all active ways to increase traffic. Here are some ways to increase customers in your business.

Mailing lists & seminars.
Seminars can help educate the public and hopefully attract more clients. This involves purchasing mailing lists, using third parties to send out invitations, and collecting all the potential client data. This data allows you to stay in touch with those clients and convert them into paying customers.

Organic search.
By optimizing your website for search engines and blogging to direct more traffic to your website, you are able to increase lead numbers and the increase customer conversions.

Good old fashioned word of mouth.
After establishing a respectable client base, leverage these to build new ones and increase customers. When you provide excellent customer service and are amazing at what you do, people tell all their friends, helping you to increase customers.

Cold calling.
The personal touch of speaking to a live person over the phone can make a huge difference. This can make you stand out against your competition (Who likely uses emails as opposed to live communication)

Social media
If you're working on a limited budget, social media is a great way to increase customer service at a minimal cost. You just need to invest time to create and share valuable content with your target audience.

https://www.marketcircle.com/blog/5-ways-to-increase-customers-for-your-small-business/

Step by Step guide to Social Media for Small Business

Step by Step guide to Social Media for Small Business
http://www.vistaprint.com/digital/marketing/social-media-ticket-to-business-growth/?couponAutoload=1&GP=10%2f11%2f2016+5%3a30%3a40+PM&GPS=4110157458&GNF=0

How Important Is Social Media For Your Company?

http://www.investopedia.com/articles/personal-finance/020915/how-important-social-media-your-company.asp

Market your Small Business through Twitter

This article shows examples of the best ways to market your small business through Twitter.
 http://www.socialmediaexaminer.com/how-to-use-twitter-for-business-and-marketing/?utm_source=SMEPage&utm_medium=SumoMe&utm_campaign=twitter

6 Ways To Increase Sales On A Tight Budget

There are always ways to increase your sales and grow your business even while working on a tight budget.

Talk to your current customers
It's easier to sell to a client that is already familiar with your work and product/service quality. If they trust you then they are willing their current challenges with you. You can take this information and address it by offering new products. This allows you to be a good partner while increasing revenue.

Bundle your products and services
Customers equate a bundle of services with savings. If possible, provide flexibility in the bundles, so the services within the bundle can suit multiple needs.

Ask for referrals
If a client is satisfied with your products, ask them for names/contact info of other small business owners that can benefit from working with you.

Have a limited-time sale or promotion
Offering a slight discount makes products and services more attractive to a client. Be sure to clearly specify the sales start and sales end dates so there's no confusion if the client decides to keep working with you after the promotion ends.

Listen
Listening to potential customers is the best way to understand their needs. Actively listen and ask leading questions to get more info and be comfortable brainstorming solutions with clients.

Utilize social media
Use social media outlets like Facebook and Twitter to raise customer awareness and spark interest in your offerings. Also use it as an open line of communication, to spread interesting industry information, re tweet interesting articles, or post some behind the scenes photos or videos.

 http://quickbooks.intuit.com/r/selling/7-ways-to-boost-your-small-business-sales-on-a-tight-budget/