There are 5 commonly missed techniques and features to help increase ROI (return on investment). The most efficient way to increase ROI involves increasing average keyword quality score.
1. Target consumers by income level. Its important to make adjustments to target those that can afford your products and services. There are two ways to segment income levels ( manually and automatically) Manually going through neighborhoods and townships and making a list of all places likely to bring in profitable customers. Automatic by breaking out targeted audiences by income bracket via "location groups" settings.
2. Try dynamic keyword insertion in ad headlines. Dynamic keyword insertion (which automatically matches ad headlines with the user's search query). This works well by figuring out how to disguise DKI. Use DKI on ad groups that convert well. Once the best DKI headline and supporting description is discovered, replicate this strategy in each of the ad groups landing pages to maximize conversion rates.
3. Employ a reminiscent remarketing display ad strategy. Ensure a commitment is made with proper follow ups. Have ads say to people ," you need to buy this now", as opposed to " you can buy this if you need it." Check CRM sales reports and/or Google ad words and analytics to find the length of cookie windows for resetting remarketing campaigns. Create ads in all sizes Google allows, then try animated varieties.
4. Turn off automatic audience targeting expansion. Google gives you the choice to automatically expand it's reach past the finite list given to them. You will likely double or triple your advertising costs without increasing revenue from your marketing campaigns.
5. Turn off ad sense for mobile apps. This is because in mobile ad clicks people accidentally click the ads or not in the right mind frame to take your commercial offers seriously. These techniques can results in double digit changes in your campaign's ROI numbers.
http://www.entrepreneur.com/article/252614
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