You need to understand SEO's ( search engine optimization) key elements before entering into an SEO campaign. There is a very diverse set of options for marketing brands, most startup companies have neither the time nor the energy to invest in these marketing efforts. SEO tends to be the most expensive, so it's key to have an easy budget to stick to. There are 4 tips you should know before planning an SEO budget.
1. It is a long-term strategy
SEO is a long-term assignment, that often sees results from the third month onwards. Also at least four to six months to see realistic results. You won't see real effects of the investment until the second year.
2. SEO isn't cheap
Be prepared to shed off a significant amount of money every month for SEO activities. Since Google is a complicated algorithm, you will need to hire a good SEO and digital marketing company. You'll pay somewhere between $2500 to $5000 per month.
3. Don't forget SEO swat analysis
SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. Use this to analyze different aspects of your company and adjust budget for these areas.
4. Your metrics to measure ROI
There are better metrics to focus on instead of trusting ranking reports. Traffic, repeat customers, leads, conversion rates and sales are better to analyze. SEO is about understanding all the key elements and planning and budgeting your campaign in a measured way and make sure you spend money wisely.
http://www.entrepreneur.com/article/252857
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