Ecommerce VS Bricks and Mortar

Small businesses tend to generally stick with traditional advertising and using a bricks and Motor location. Although moving into ecommerce can be more difficult for certain stores depending on the services you offer it is considered a very smart move. I think that having a bricks and motor is very effective for all small businesses. But what I think is more effective is having both a brick & Mortar with ecommerce's implement into your strategy as well. Having ecommerce can not only help your small business but take it to whole other level. We live in new world that is fast paced and need to continue to keep up with the industry. So instead of using traditional advertising lets move into the future and develop small businesses to incorporate ecommerce more. Look in comparison how these two businesses are effected by both.