4 ways to make your small business stand out

http://www.inc.com/tip-sheet/4-ways-to-really-stand-out-on-social-media.html

Boost your Brand Marketing on Facebook

Boost your Brand Marketing on Facebook

Great information to boost your brand marketing on Facebook. When to post content and how to approach utilizing Facebook to increase engagement with your audience. Of course what you post does depend on the audience you are trying to reach. 
By understanding your customers and what they are looking for it can direct your post and allow more engagement and sharing of your material. Add great pictures of your products, allow your content to show what great items your have. 
Try some great incentives that will also allow engagement and sharing to those customers that may not have come across your materials.
Get insight from customers is also a great tool that will allow you to focus, improve, and guide your marketing strategy.


7 Facebook Marketing Tips to Help Increase Engagement

5 Secrets to Increasing Adwords ROI

There are 5 commonly missed techniques and features to help increase ROI (return on investment). The most efficient way to increase ROI involves increasing average keyword quality score.

1. Target consumers by income level. Its important to make adjustments to target those that can afford your products and services. There are two ways to segment income levels ( manually and automatically) Manually going through neighborhoods and townships and making a list of all places likely to bring in profitable customers. Automatic by breaking out targeted audiences by income bracket via "location groups" settings.

2. Try dynamic keyword insertion in ad headlines. Dynamic keyword insertion (which automatically matches ad headlines with the user's search query). This works well by figuring out how to disguise DKI. Use DKI on ad groups that convert well. Once the best DKI headline and supporting description is discovered, replicate this strategy in each of the ad groups landing pages to maximize conversion rates.

3. Employ a reminiscent remarketing display ad strategy. Ensure a commitment is made with proper follow ups. Have ads say to people ," you need to buy this now", as opposed to " you can buy this if you need it." Check CRM sales reports and/or Google ad words and analytics to find the length of cookie windows for resetting remarketing campaigns. Create ads in all sizes Google allows, then try animated varieties.

4. Turn off automatic audience targeting expansion. Google gives you the choice to automatically expand it's reach past the finite list given to them. You will likely double or triple your advertising costs without increasing revenue from your marketing campaigns.

5. Turn off ad sense for mobile apps. This is because in mobile ad clicks people accidentally click the ads or not in the right mind frame to take your commercial offers seriously. These techniques can results in double digit changes in your campaign's ROI numbers.

http://www.entrepreneur.com/article/252614

Advertising your Business

Advertising your Business

A short video on advertising your business you need to focus and a variety of techniques and strategies to achieve results on Google.

https://www.youtube.com/watch?v=A4a8oj-S6Wg

6 Small Businesss Social Media Ideas to Market your Business

Here are 6 small business social media ideas to market your business.


1. Employ nifty and affordable tools to do the heavy lifting 
2. Share only what you know resonates with readers.
3. Organize your efforts, this actually saves more time than it consumes.
4. Include content from devices sources and in varying formats.
5. Make the best of your existing content.
6. Add your own voice to the shares, it portrays authenticity.

https://smallbiztrends.com/2016/05/small-business-social-media-ideas.html#comments

Check us out on Facebook, Twitter, and Youtube

Boost Marketing is now on Facebook @BoostMarketing2016 
They also have a twitter @boostmarketing6
And have their own YouTube channel@ https:www.youtube.com/channel/UCFqlkWbABQG_1EeJqXAYWLg
We are here to offer free advice and services to help small businesses in Las Vegas NM increase brand awareness through internet marketing strategies. So make you go like us Facebook, follow us on twitter and check out the youtube channel. We will offer free advice on how to effectively market your business in Las Vegas NM. If you have any question about how marketing online can be effective for your small business in Las Vegas NM feel free to contact us through any of our social media platforms. And we will be more than happy to help.

Google Adwards

 What is google ADWORDS?

So when reaching out to many small business owners I have found that many people are not using ADWORDS. Mostly because people in smaller communities have not heard of it. ADWORDS is such a great tool to get people visiting your website when searching specific results. ADWORDS can help put you in a prime spot at the top of a results page on google. I know many people might not think this is important but the truth is people that are looking for search results through google do not even look pasted the top five results. So it is important to get a prime spot. Another awesome feature you get to use with ADWORDS is spending only as much as you want!!! ADWORD can help grow your business so much.  Here is a video to take a look at what ADWORDS is!!! And note ADWORDS can also find what is working with your advertising strategy and what is not so that you may improve your weaknesses. So remember ADWORDS is a must when growing your business!!! Hope you enjoy!!

What can ADWORDS do for your business?

How the bidding process of ADWORDS works!

Google my Business for your Small Business

My question for all small business owners is are you on google yet! If your not you are not alone. But it is very important that you verify your business and get on google. To my surprise I have run into this quite a bit in Las Vegas NM many small businesses are not found on google. I know in todays world with everything made so available to us at the palm of our hands through smartphones we need to be able to be found on google. Everybody on the daily uses google to search something and why not allow that something to be your business. Many businesses skip over using google my business because they have a business that tends to have regulars is what I'm told. But if your interested in growing your business you have to use google my business to help the new consumers find you. The awesome thing about google my business is that it is free to use. Google doesn’t accept any type of payment to have your business included in natural search results or for particular listings.  However, you should keep in mind that Google does offer a locally targeted AdWords program for paid advertising.  But here is an awesome video to get your business on google with google my business.

P.S Adwords  article coming soon

4 Key Things Entrepreneurs Should Know Before Planning a SEO Budget

You need to understand SEO's ( search engine optimization)  key elements before entering into an SEO campaign. There is a very diverse set of options for marketing brands, most startup companies have neither the time nor the energy to invest in these marketing efforts. SEO tends to be the most expensive, so it's key to have an easy budget to stick to. There are 4 tips you should know before planning an SEO budget.

1. It is a long-term strategy

SEO is a long-term assignment, that often sees results from the third month onwards. Also at least four to six months to see realistic results. You won't see real effects of the investment until the second year.

2. SEO isn't cheap

Be prepared to shed off a significant amount of money every month for SEO activities. Since Google is a complicated algorithm, you will need to hire a good SEO and digital marketing company. You'll pay somewhere between $2500 to $5000 per month.

3. Don't forget SEO swat analysis

SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. Use this to analyze different aspects of your company and adjust budget for these areas.

4. Your metrics to measure ROI

There are better metrics to focus on instead of trusting ranking reports. Traffic, repeat customers, leads, conversion rates and sales are better to analyze. SEO is about understanding all the key elements and planning and budgeting your campaign in a measured way and make sure you spend money wisely.

http://www.entrepreneur.com/article/252857

Webinar: 5 Steps to Building a Strong Business Credit

This webinar goes further in depth into the importance of building a strong business credit which would be very helpful. Its worth taking time to listen to and taking some notes about business credit and establishing a strong business credit.

https://www.youtube.com/watch?v=Nzu1rhbVgQE

5 Steps to Build a Strong Business Credit Profile

1. Determine whether you do or do not have a business credit file. As soon as you start a business you should apply for a D-U-N-S number which is a unique identification number for you businesses that will help in starting the process of creating a business credit file.

2. Establish a business credit history.  Small businesses use their personal credit and finances to get their business going. Establish credit history by putting expenses under the business name. Phone lines, bank account and any other bills established by the business.

3. Pay bills on time and understand that other factors will influence your credit rating. To improve your credit score and build a strong positive business credit all bills must be paid on time. Don’t over extend your business; your payment behavior is an important factor on credit. Keep in mind that there are other factors that credit history, credit rating, industry, revenue, and number of employees is also some factors that influence credit rating.

4. Monitor your business credit file and keep it up to date. Monitoring your business credit file will allow you to be aware of any changes in your rating before it affects your relationships with customers, suppliers, and financial institutions. Keep it current and accurate to reflect all changes in location, employees, revenue, or any changes to the company.

5. Managing your small business credit will secure that you can get financing when it is needed, you can get your supplies at affordable terms, protect yourself from identity theft. 15-30% of commercial credit loss is from fraudulent activity and it is important that your credit reflects accurate information.

By understanding and managing your business credit you can save yourself some money when working with customers for products needed to keep your company working. It can also give you that freedom to go to the bank and acquire fund if needed. These are great tips provided by SBA.

https://www.sba.gov/managing-business/running-business/managing-business-finances-accounting/managing-your-business-credit

Ways To Increase Customers For Your Small Business

 In order to increase customers, you need to actively do something. Promoting your business, providing quality customer service to get recommendations, or being creative to stand out among competitors are all active ways to increase traffic. Here are some ways to increase customers in your business.

Mailing lists & seminars.
Seminars can help educate the public and hopefully attract more clients. This involves purchasing mailing lists, using third parties to send out invitations, and collecting all the potential client data. This data allows you to stay in touch with those clients and convert them into paying customers.

Organic search.
By optimizing your website for search engines and blogging to direct more traffic to your website, you are able to increase lead numbers and the increase customer conversions.

Good old fashioned word of mouth.
After establishing a respectable client base, leverage these to build new ones and increase customers. When you provide excellent customer service and are amazing at what you do, people tell all their friends, helping you to increase customers.

Cold calling.
The personal touch of speaking to a live person over the phone can make a huge difference. This can make you stand out against your competition (Who likely uses emails as opposed to live communication)

Social media
If you're working on a limited budget, social media is a great way to increase customer service at a minimal cost. You just need to invest time to create and share valuable content with your target audience.

https://www.marketcircle.com/blog/5-ways-to-increase-customers-for-your-small-business/

Step by Step guide to Social Media for Small Business

Step by Step guide to Social Media for Small Business
http://www.vistaprint.com/digital/marketing/social-media-ticket-to-business-growth/?couponAutoload=1&GP=10%2f11%2f2016+5%3a30%3a40+PM&GPS=4110157458&GNF=0

How Important Is Social Media For Your Company?

http://www.investopedia.com/articles/personal-finance/020915/how-important-social-media-your-company.asp

Market your Small Business through Twitter

This article shows examples of the best ways to market your small business through Twitter.
 http://www.socialmediaexaminer.com/how-to-use-twitter-for-business-and-marketing/?utm_source=SMEPage&utm_medium=SumoMe&utm_campaign=twitter

6 Ways To Increase Sales On A Tight Budget

There are always ways to increase your sales and grow your business even while working on a tight budget.

Talk to your current customers
It's easier to sell to a client that is already familiar with your work and product/service quality. If they trust you then they are willing their current challenges with you. You can take this information and address it by offering new products. This allows you to be a good partner while increasing revenue.

Bundle your products and services
Customers equate a bundle of services with savings. If possible, provide flexibility in the bundles, so the services within the bundle can suit multiple needs.

Ask for referrals
If a client is satisfied with your products, ask them for names/contact info of other small business owners that can benefit from working with you.

Have a limited-time sale or promotion
Offering a slight discount makes products and services more attractive to a client. Be sure to clearly specify the sales start and sales end dates so there's no confusion if the client decides to keep working with you after the promotion ends.

Listen
Listening to potential customers is the best way to understand their needs. Actively listen and ask leading questions to get more info and be comfortable brainstorming solutions with clients.

Utilize social media
Use social media outlets like Facebook and Twitter to raise customer awareness and spark interest in your offerings. Also use it as an open line of communication, to spread interesting industry information, re tweet interesting articles, or post some behind the scenes photos or videos.

 http://quickbooks.intuit.com/r/selling/7-ways-to-boost-your-small-business-sales-on-a-tight-budget/

Smart Customer Service Tips From Small Businesses

Whether you sell clothing or burritos, stellar customer service will help your business grow

.

Takeaways from small business success stories for delivering a world class customer experience.

Every customer deserves a response.
When a customer says something / anything , actually listen and respond no matter what it is. Just create a culture of over-listening , and overreacting to anything within your business.

More than one employee can take part in a customer conversation.
It's engaging when multiple people are chiming in on an issue for one customer. Customers feel a stronger sense of concern and interest from the employees.

Empower your employees for peak performance from day one.
Employees early in their tenure should write out their definition of good customer service. This mentally engages people to think about what they need to do to deliver excellent service. This helped company's like Bonobos, a retailer, to identify employees that had real potential to deliver outstanding customer service.



https://www.salesforce.com/blog/2013/08/customer-service-smb.html