Top 3 Ways to Advertise Online for your small Business
By using these techniques, you will be able to target your main customers and also attract new interested prospects.
Wednesday, September 28, 2016
Top 3 Ways to Advertise Online for your small Business
By using these techniques, you will be able to target your main customers and also attract new interested prospects.
Tuesday, September 27, 2016
5 Ways Small Business Owners Can Improve Customer Retention
Your small business relies heavily on repeat customers. You need to make sure customers are getting what they need in order to better retain them. Here's 5 ways to maximize customer retention.
Employee Support
All employees should be well trained and able to talk to any customer that walks in. They should be highly knowledgeable and upbeat to leave customers with a positive experience.
Question Your Customers
Survey customers on what they need and want to acquire data for your business. Offer a promotion as an incentive to complete the survey. Knowing their needs helps establish better customer service.
Offer Promotions
As your products, services grow in demand, you'll notice which customers shop on a regular basis. These "regulars" are good word of mouth for your business. Offer promotions on their most purchased items to cement the relationship.
Loyalty Programs
Treat regulars a little different than your occasional customers. Build relationships and their confidence through loyalty programs. They will likely share their high status with friends and family, further increasing interest in the program.
Utilize Social Media
Use social media to connect with customers who give reviews on their experience. If its negative , send an apology and try to come to a solution. Give them a phone number to discuss the matter further. If its a positive review, then send them a thanks and offer a perk for the good word. Word of mouth on social media is just as crucial as ordinary word of mouth.
These 5 steps help build brand image, customer experience, and will ultimately grow your business.
https://www.entrepreneur.com/article/276367
Boost Marketing Reaching out to Small Business
Something Boost Marketing found out when reaching out to some of the small businesses owners in Las Vegas NM community was that many of them are not marketing their business online at all. Many small businesses that are using social media to market their business are not very active on the platforms either. I really recommend that if you choose to represent your small business with social media you maintain it. Take the extra time to manage your platform because it is worth it and will pay off instantly. If you have multiple platforms use Hootsuit it helps you maintain multiple platforms at once . When you neglect to update or maintain social media platforms for your business it sends a message to consumers that you don't care. Updating social media consistently is a great way to connect with your community consumers, and offer promotions which in turn can boost both revenue and traffic to your physical store front. Many Las Vegas small businesses claim they just don't have the time to add or maintain social media. I understand how much time it can take to maintain social media platforms. So my main recommendation would be to create a schedule and including it with your daily task for the business. If your wondering how much time you should be spending social media for your small business about 6 hours for optimal results. Hope you enjoyed!!!
BOOSTMARKETING
COMING SOON- What are google analytics? How are they good for small business?
BOOSTMARKETING
COMING SOON- What are google analytics? How are they good for small business?
Examples of Ways to Build Online Marketing Strategies
Defining the brand, talking to customer, competitor research, compiling information and developing a brand. These are just some of the many steps for leading you and your small business to success.
https://moz.com/blog/small-business-marketing-strategies
Can Twitter be Effective for Small Business?
Can twitter be effective for small business? We think so and offered daylight doughnuts advice of why it can be effective for their small business.
Identifying Areas for Improvement- Small Business.
Video Takeaways: You can always improve your business. Strive to evolve your business not perfecting it.
S.A.M stands for Systems, Accountability, and Motivation. Systems are results from your business goals, then there's documents and tools. Accountability is established by trusting employees, training them, then following up on their performance. Motivation comes from within through ones own visions, values and cause.
S.A.M stands for Systems, Accountability, and Motivation. Systems are results from your business goals, then there's documents and tools. Accountability is established by trusting employees, training them, then following up on their performance. Motivation comes from within through ones own visions, values and cause.
Step Up Your Online Marketing Efforts with These 10 Tips
Today’s businesses need an online marketing strategy to succeed. While every business’s strategy may look a bit different, there are some common threads that hold most of those successful strategies together.
Make
Your Way with Social Media
Social media isn’t a one-size-fits-all
solution. You have to determine the strategy that is going to work best for
your business
Super
Charge Your Local Search Results
Even for local businesses, online marketing
can make a huge difference. Local search, for example, can help to bring new
faces to your store, restaurant or other local business.
Think
About These Things for Your Website’s Social Sharing Features
Letting customers or followers do some of your
online marketing for you can really help out and save you time. But you need to
make sharing your content easy for them.
Keep
Up with Marketing Technology Trends
Thanks to technology, online marketing is
constantly changing. That means that you need to keep up with the new trends in
order to stay relevant to tech savvy consumers.
Grow
Your Website Traffic
Content creation can be a key part of your
online marketing strategy. But you need to build traffic in order for your
content to be effective.
Expect
These Things When Joining Social Media
As a small business owner, the idea of joining
various social media sites and regularly using them as part of your online
marketing plan can seem daunting. But if you know what to expect, the process
can be a bit easier
Use
These Best Practices for Twitter Polls
Twitter’s polling feature can help you to gain
insights and interaction from your followers on the platform. And the
microblogging site has now revealed some of the best practices that people
should use when running polls,
Consider
Starting Your Own Podcast
Lots of businesses have websites and social
media accounts. But starting your own podcast can really help you to stand out
in today’s business world.
Create
a Content Anchor
When creating content for an online audience,
the length and quality of your content can make a big difference in how many
people see and interact with it.
Use
Influencer Marketing That Works
Influencer marketing is a relatively new
concept to a lot of businesses. But it can really jumpstart your online
marketing efforts if used correctly.
The Top Mistakes Small Businesses Make and How To Avoid Them!
The Top Mistakes Small
Businesses Make and How To Avoid Them!
Running
an efficient small business requires you to become a jack of all trades. It
means being skilled in sales, marketing, product development, customer service,
database management, HR and more. It's crucial to focus your attention on what
matters most. Here are common mistakes small business owners make and how to
correct them!
Avoid the " Double Helix Trap" When small business owners are busy, they may neglect any sales and marketing. Instead develop a method to stay in touch with prospects over an extended time frame through e-news letters, social media, or other channels. Build relationships with customers/provide them with useful information.
Embrace your strengths. People want personal attention and flexibility. These are things a small business shines in, so not being a large corporation has its positives. Customer relationships and ability = future success.
Cash is king. Learning to read and monitor cash flow statements is critical. Business owners sometimes focus too much on sales and profits instead.
Complete two essential tasks a day. People mistake being busy for being productive. When running a small business, you can't afford to waste time with non-essentials. At each days end, have two things you've got to get done for the next day. Do these two things before checking emails, voicemails or Facebook. When you check other things, you may lose control of your day.
http://www.forbes.com/sites/dorieclark/2013/12/17/the-top-mistakes-small-businesses-make-and-how-to-avoid-them/2/#100778e2293e
Avoid the " Double Helix Trap" When small business owners are busy, they may neglect any sales and marketing. Instead develop a method to stay in touch with prospects over an extended time frame through e-news letters, social media, or other channels. Build relationships with customers/provide them with useful information.
Embrace your strengths. People want personal attention and flexibility. These are things a small business shines in, so not being a large corporation has its positives. Customer relationships and ability = future success.
Cash is king. Learning to read and monitor cash flow statements is critical. Business owners sometimes focus too much on sales and profits instead.
Complete two essential tasks a day. People mistake being busy for being productive. When running a small business, you can't afford to waste time with non-essentials. At each days end, have two things you've got to get done for the next day. Do these two things before checking emails, voicemails or Facebook. When you check other things, you may lose control of your day.
http://www.forbes.com/sites/dorieclark/2013/12/17/the-top-mistakes-small-businesses-make-and-how-to-avoid-them/2/#100778e2293e
10 tips to help build and grow a standout business!
Small businesses are seen as positive and are in a unique position to create valuable customer experiences. Small businesses are trusted for their integrity, community engagement, and customer service. There's ten tips to help grow the appeal of your brand.
1.Whats your brand? It's more than just your logo, it's all the experiences customers have with your business. From visually, what you do, how it's done, marketing and social media, these all help establish trust and credibility in your business.
2. Stand Out
What makes your brand unique? How are you different from your competitors?
3. Offer great products and services
Word of mouth is the greatest lead generator. Customers will return to a product or service that exceeds expectations. Always put the product first.
4. Let customers know the face behind the product
Being an actively engaged owner keeps employees structured and motivated. A business left to run itself can lead to sloppy service and also a poor product.
5. Get your name and logo right
This is key for brand recognition by using an easily recognizable name and logo that appeals to your target market.This name and logo combination should also reflect the nature of your business, personality, your market and overall business tone.
6. Have a distinct voice
Focus on how you and your employees interact and communicate with customers via face to face, telephone, and social media. Not sure what "voice" should be, then emulate other top brands. What do other companies do that makes you feel good about doing business with them
7. Build a community around what you do
Have a strong community online and off to achieve this. Many successful brands concentrate nearly exclusively in online and offline community building as opposed to traditional advertising. Good examples include Facebook and Twitter. As for offline these include local events, fundraisers, charities, workshops, and loyal customer events.
8. Be an advocate for your business, not just a salesman
Be a brand advocate, have goals such as: Be the number one salesman/cheerleader/fan of your own business. Your passion makes others passionate. Tell your products story.Has your product helped people?
9. Be reliable
Referrals are crucial for small business so letting down customers can be harmful. Brand loyalty lies in great service. Stand by promises, if you declare that you deliver in 30 minutes or less THEN STAND BY THAT.
10. Have a value proposition
Value can define and differentiate you from the competition. What niche does your business serve? What strengths do you have that make you better than you competitors? It could be a multitude of things such as great customer service, product quality, innovation, or any combination of these traits and more.
https://www.sba.gov/…/10-tips-help-you-build-and-grow-stand…
What makes your brand unique? How are you different from your competitors?
3. Offer great products and services
Word of mouth is the greatest lead generator. Customers will return to a product or service that exceeds expectations. Always put the product first.
4. Let customers know the face behind the product
Being an actively engaged owner keeps employees structured and motivated. A business left to run itself can lead to sloppy service and also a poor product.
5. Get your name and logo right
This is key for brand recognition by using an easily recognizable name and logo that appeals to your target market.This name and logo combination should also reflect the nature of your business, personality, your market and overall business tone.
6. Have a distinct voice
Focus on how you and your employees interact and communicate with customers via face to face, telephone, and social media. Not sure what "voice" should be, then emulate other top brands. What do other companies do that makes you feel good about doing business with them
7. Build a community around what you do
Have a strong community online and off to achieve this. Many successful brands concentrate nearly exclusively in online and offline community building as opposed to traditional advertising. Good examples include Facebook and Twitter. As for offline these include local events, fundraisers, charities, workshops, and loyal customer events.
8. Be an advocate for your business, not just a salesman
Be a brand advocate, have goals such as: Be the number one salesman/cheerleader/fan of your own business. Your passion makes others passionate. Tell your products story.Has your product helped people?
9. Be reliable
Referrals are crucial for small business so letting down customers can be harmful. Brand loyalty lies in great service. Stand by promises, if you declare that you deliver in 30 minutes or less THEN STAND BY THAT.
10. Have a value proposition
Value can define and differentiate you from the competition. What niche does your business serve? What strengths do you have that make you better than you competitors? It could be a multitude of things such as great customer service, product quality, innovation, or any combination of these traits and more.
https://www.sba.gov/…/10-tips-help-you-build-and-grow-stand…
Boost Marketing
Boost Marketing is now on
Facebook @BoostMarketing2016
They also have a twitter @boostmarketing6
And have their own YouTube channel@
https:www.youtube.com/channel/UCFqlkWbABQG_1EeJqXAYWLg
We are here to offer free advice and services to help small businesses in Las Vegas NM increase brand awareness through internet marketing strategies. So make you go like us Facebook, follow us on twitter and check out the youtube channel. We will offer free advice on how to effectively market your business in Las Vegas NM. If you have any question about how marketing online can be effective for your small business in Las Vegas NM feel free to contact us through any of our social media platforms. And we will be more than happy to help.
They also have a twitter @boostmarketing6
And have their own YouTube channel@
https:www.youtube.com/channel/UCFqlkWbABQG_1EeJqXAYWLg
We are here to offer free advice and services to help small businesses in Las Vegas NM increase brand awareness through internet marketing strategies. So make you go like us Facebook, follow us on twitter and check out the youtube channel. We will offer free advice on how to effectively market your business in Las Vegas NM. If you have any question about how marketing online can be effective for your small business in Las Vegas NM feel free to contact us through any of our social media platforms. And we will be more than happy to help.
Introducing Boost Marketing!
HEY SMALL BUSINESS OWNERS OF LAS VEGAS NEW
MEXICO. FREE ADVICE ON HOW TO GROW YOUR BUSINESS THROUGH ONLINE MARKETING.
CHECK US OUT AND WHAT WE HAVE TO OFFER YOUR LOCAL SMALL BUSINESS. THE ADVICE IS FREE FOR WHAT INTERNET MARKETING STRATEGIES YOU CAN USE FOR YOUR SMALL BUSINESS. FEEL FREE TO CONTACT US WE WOULD LOVE TO HELP.
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